Imagine the nation's beverage behemoths essentially asking folks to drink fewer sugary soft drinks — not more.
On Tuesday (9/23), Coca-Cola, PepsiCo and Dr Pepper Snapple Group came close to that by announcing a shared goal to reduce the number of beverage calories consumed per person nationally by 20% by 2025.
The move, announced at the Clinton Global Initiative, does not reduce the actual calories in a 12-ounce can of conventional soda, which is about 150 calories. Instead, the beverage companies pledged to take specific actions to reduce soft drink calorie consumption — like selling smaller portion sizes and increasing promotion of products such as bottled water.
The companies jointly pledged to provide calorie counts and promote calorie awareness on the vending machines, fountain dispensers and retail coolers that they control nationwide. http://www.usatoday.com/story/money/business/2014/09/23/soft-drinks-beverages-coca-cola-pepsico-dr-pepper-snapple/16097945/
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