Diet Coke 'under pressure' as consumers grow wary of artificial sweeteners

Diet Coke, the country's No. 2 soda, may be losing some of its pop. 

During a conference call with analysts Tuesday, a Coca-Cola executive noted that Diet Coke was "under a bit of pressure" because of people's concerns over its ingredients, alluding to the growing wariness of artificial sweeteners in recent years. 

Steve Cahillane, who heads Coca-Cola's North American and Latin American business, noted that the issue wasn't specific to Diet Coke, but that many diet foods and drinks in the U.S. are facing the same concerns. 

"We believe very strongly in the future of Diet Coke," Cahillane nevertheless stressed, noting that the drink was still the No. 2 soda in the U.S, after knocking Pepsi from that perch in 2010. The company still sells twice as much regular Coke as Diet Coke.   http://www.nbcnews.com/business/diet-coke-under-pressure-consumers-grow-wary-artificial-sweeteners-8C11398178